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Pony has surpassed internet celebrity status, as she has gone on tours, published many makeup books , and had her own TV show.
She is now the personal makeup artist of CL. Her YouTube channel is one of many parts of her brand. Minecraft is an extremely popular game amongst young people in Korea, so her fans are predominantly students.
Unlike other gamers, her videos are not comedy commentaries. Instead she plays different roles and acts like she is living in the game, so her videos seem more like a reality TV show as viewer witness her interaction in the game.
Realistic ad-libs and her appeal to a niche yet powerful audience has maintained her popularity. As the popularity of catchy Kpop tunes exploded, so did their numbers of subscribers.
He has come a long way from playing guitar in his bedroom. See also.
She downloads high-resolution photos of celebrities and examines the photos from various angles to figure out what colors and skills are used to create the look. Then she recreates the look on her face, and rehearses more than five times before she is ready to demonstrate in the actual shooting.
She sometimes includes products sold outside Korea such as those available at Sephora so that her global viewers can easily find the products and follow the steps. She launched her own makeup line through Memebox, a subscription-based cosmetic curation company. Shortly after the release of her makeup line, Pony launched her makeup brand Pony Effect in November She has introduced basic makeup items such as foundations, powder compacts, lip tints, eyeshadow sticks and eyebrow mascaras.
She tried to distinguish her brand from existing brands by including an easy-to-use sponge applicator that she designed.
It creates a touch of professional makeup artist, she said. Pony also plans to upgrade her YouTube makeup tutorials with special effects and increase upload speed on the Internet.
But now I work with two new staff. The most famous and perhaps controversial among these is her hijab makeup tutorial.
She explained to Soompi , "Among my international fans, many of them reside in countries where wearing a hijab is common, so I wanted to create a makeup tutorial for them and be able to identify with. She Has Her Own Makeup Line Pony partnered up with Memebox , a subscription box company that focuses on curating Korean beauty products and cosmetics, to create her own line.
The range includes eyeshadow palettes for easy glam, dewy lipsticks, and nail polishes in bright, tropical colors. The line with Memebox has been so successful that Pony is going to be striking it out on her own soon.
According to a recent announcement on Twitter , she's working on her own makeup brand, to be called Pony Effect.
Check Out Memebox x Pony Makeup 7. Though Pony's star is rising, it's clear she wants to keep her personal life separate, and so far, her fans have been respectful of this request.
She did add that she doesn't mind being recognized, "So if you see me outside, say hi!